The Inventables X- Carve
X carve is a marvelous state of the art CNC Machine that comes in various bed sizes and has numerous applications In fact, its the most popular choice for hobbyists, DIY-ers and home-based manufacturers.
The Customers
Most customers of the X-carve are home-based manufacturers, hobbyists, DIY Social Media influencers. The X carve is relatively easy to use. It has its own free software Easel which is not really that difficult. Moreover, X Carve is compatible with other free popular softwares including Autodesk Fusion 360. But perhaps, the most important feature of X carve is its dedicated user community. This community of builders across the globe is essentially the backbone that drives most CNC projects.
People come to the online community to discuss their challenges, how they overcome these challenges and advise for other users who may be facing similar circumstances. It's essentially a platform where they can have discussions with each other or even discuss it with Software and Mechanical Engineers at Inventables. This way Inventables has a direct feedback from customers and with more minds contributing to improvements, this really helps Open Source development of software being used.
The Ad Process
This ad campaign was created during the Covid 19 pandemic targeting people who love DIY. As the machine is expensive and many jobs have been lost owing to the Pandemic, the ad campaign rather focused on getting potential customers to join the community and start mini house projects at home. This would not only be good in killing their time but would also bring the Inventables community closer together.
Any person no matter the skill level, if "Being their own Boss" was the dream of their life, they are the ones that actually end up buying this machine. Inventables has seen its fair share of customers quite high profile corporate jobs just to start their own business. These are the people that form the Inventables community; What starts as a hobby transitions into their dream career.
